A well-crafted cover letter remains one of the most powerful tools in your job application arsenal—even in 2019 and beyond. While resumes provide structured information about your experience and skills, a cover letter allows you to tell your story, showcase your personality, and explain why you’re the perfect fit for a specific role. Unfortunately, many candidates either skip this step or submit generic letters that fail to impress hiring managers.
This comprehensive guide will walk you through a proven cover letter outline that works across industries. Whether you're applying for your first job or targeting a senior-level position, understanding the structure and strategy behind an effective cover letter can significantly increase your chances of landing an interview.
We’ll break down each section of a cover letter, provide examples, share expert tips, and highlight common mistakes to avoid. You’ll also find practical checklists and tables to simplify the process. If you want personalized support, remember that our specialists can help you craft a professional cover letter—just register on our website and get expert guidance.
Let’s dive into the ultimate cover letter outline for 2019.
A cover letter is a one-page document submitted alongside your resume that introduces you to a potential employer. It explains your motivation, highlights relevant experience, and demonstrates how your skills align with the job requirements.
For example, if you're applying for your first job, your resume might lack experience. In that case, your cover letter becomes critical. You can learn more about building your first resume in this guide: what to put on a resume for your first job.
| Feature | Resume | Cover Letter |
|---|---|---|
| Format | Structured | Narrative |
| Purpose | List qualifications | Explain fit |
| Length | 1–2 pages | 1 page |
| Customization | Moderate | High |
A professional cover letter follows a clear and logical structure. Recruiters typically spend less than 10 seconds scanning your application, so organization is critical.
| Section | Purpose |
|---|---|
| Header | Your contact details |
| Greeting | Address hiring manager |
| Introduction | Grab attention |
| Body | Showcase skills |
| Conclusion | Call to action |
If you need a real-world example, check out this sample job application cover letter via email.
Using a generic template without customization. Recruiters can spot this instantly.
Always tailor your cover letter to the specific job description using keywords from the posting.
Include your name, phone number, email, and LinkedIn profile.
Use a specific name whenever possible (e.g., “Dear Hiring Manager”).
State the position you’re applying for and briefly introduce yourself.
This is where you connect your skills to the job.
Express enthusiasm and include a call to action.
If you're targeting a specific company, review examples like this KPMG cover letter example.
Repeating your resume word-for-word instead of adding value.
Use storytelling to demonstrate impact rather than listing responsibilities.
Every job requires a tailored approach. A generic letter won’t perform well in competitive hiring processes.
For example, if you're applying in education, review these special education teacher resume examples to align your messaging.
Or if you're pursuing a niche career, such as working with animals, see this sample resume for zookeeper.
Combine your cover letter with a strong reference sheet. Learn how here: reference sheet example.
Sending the same cover letter to multiple companies.
Research the company and include specific details to show genuine interest.
| Weak | Strong |
|---|---|
| I worked hard at my job | Increased sales by 25% in 6 months |
| I am a team player | Led a team of 5 to complete projects ahead of deadlines |
Remember, if you're unsure how to structure your content, our specialists can help—just register on our website and get expert assistance tailored to your career goals.
Another common issue is failing to connect your experience to the job description. Always align your content with the employer’s needs.
If you're struggling, register on our website and let our specialists help you refine your cover letter.
Start with a strong hook that immediately captures attention.
Use metrics and results to demonstrate your impact.
End with a confident call to action inviting the employer to contact you.
Professional support can make a big difference. Register on our website to access expert-level cover letter writing services.
Ideally, one page or 250–400 words.
Only if the job posting specifically asks for it.
No, always customize it.
Not always, but it significantly improves your chances.
Professional, confident, and concise.
Yes, whenever possible.
Yes, especially if requested. See this email cover letter example.
You can register on our website and our specialists will assist you.