How To Make A Cover Letter (2019 Guide): Step-by-Step Instructions for a Winning Application

A well-crafted cover letter remains one of the most powerful tools in your job application arsenal—even in 2019 and beyond. While resumes highlight your experience, a cover letter gives you the opportunity to tell your story, showcase your personality, and explain why you’re the perfect fit for a specific role.

Many job seekers underestimate the importance of a cover letter or rely on outdated templates that fail to impress hiring managers. In reality, a compelling cover letter can be the deciding factor between landing an interview or being overlooked. Whether you're applying for your first job or aiming for a senior position, knowing how to write an effective cover letter is essential.

In this comprehensive guide, we’ll walk you through everything you need to know about creating a standout cover letter in 2019. From structure and formatting to practical tips and common mistakes, this article is designed to help you outperform competitors and secure more interviews.

If you want professional help, our specialists can assist you in crafting a perfect cover letter. Simply register on our website to get started.

Table of Contents

What Is a Cover Letter and Why It Matters

A cover letter is a personalized document that accompanies your resume and explains your interest in a specific job. It allows you to highlight your most relevant skills and demonstrate how you can contribute to the company.

Key Benefits of a Cover Letter

When You Must Include a Cover Letter

Expert Tip:

Always tailor your cover letter for each job. Generic letters are easy to spot and often ignored by recruiters.

For industry-specific inspiration, check out these Lululemon cover letter examples to understand how brands expect tailored communication.

Resume Cover Letter
Lists skills and experience Explains how you apply them
Structured and factual Personal and persuasive
Generic for multiple jobs Customized for each role

Cover Letter Structure: Step-by-Step Breakdown

A well-structured cover letter ensures readability and professionalism. Follow this proven format:

1. Header

Include your contact details and the employer’s information.

2. Opening Paragraph

State the position you’re applying for and grab attention immediately.

3. Body Paragraphs

Explain your qualifications, achievements, and how they match the job requirements.

4. Closing Paragraph

End with a strong call to action and express enthusiasm.

Checklist: Cover Letter Structure
Beginner Mistake:

Writing long, dense paragraphs without structure. Always keep your content concise and scannable.

If you're unsure how to align your experience, reviewing manager responsibilities on a resume can help you translate achievements into compelling statements.

Formatting Rules and Best Practices

Formatting plays a crucial role in making your cover letter visually appealing and easy to read.

Font and Layout

Learn more about typography in this guide to best resume font types and sizes.

Length and Style

Element Best Practice
Length 250–400 words
Font Professional and readable
Spacing Single or 1.15
Expert Tip:

Match your cover letter style with your resume using modern layouts from current resume templates.

Beginner Mistake:

Using overly creative fonts or colors. Keep it simple and professional.

Practical Tips to Improve Your Cover Letter

Writing a strong cover letter requires more than just following a template. Here are actionable strategies:

Top 5 Practical Tips

Checklist: Final Review
Expert Tip:

Highlight transferable skills if you lack direct experience. This is especially useful for career changers.

For niche roles, explore this sales representative cover letter example.

If you need personalized guidance, our specialists can help you create a high-converting cover letter. Just register on our website and get expert assistance.

Common Mistakes to Avoid

Even small mistakes can ruin your chances. Avoid these common pitfalls:

Beginner Mistake:

Sending the same cover letter to multiple employers without customization.

Beginner Mistake:

Repeating your resume instead of adding new insights.

Beginner Mistake:

Focusing too much on yourself instead of the employer’s needs.

Mistake Solution
Generic content Customize each letter
Too long Keep it concise
No achievements Add measurable results
Expert Tip:

Always end your cover letter with a call to action, inviting the recruiter to contact you.

Examples and Templates

Using proven templates can save time and improve quality. However, always customize them.

Simple Cover Letter Example


Dear Hiring Manager,



I am excited to apply for the [Position] role at [Company]. With my experience in [Skill], I am confident I can contribute to your team.



In my previous role, I achieved [Result], demonstrating my ability to deliver results.



I look forward to the opportunity to discuss how I can add value to your organization.



Sincerely,

[Your Name]

Also, don’t forget to include relevant personal details, such as hobbies, when appropriate. Learn how in this guide to the resume interests section.

If you're struggling to write your cover letter, our experts are ready to help. Simply register on our website and get professional support.

FAQ

1. Do I still need a cover letter in 2019?

Yes, many employers still expect a cover letter, especially for professional roles.

2. How long should a cover letter be?

Ideally, 250–400 words or one page.

3. Should I customize every cover letter?

Absolutely. Tailored letters perform significantly better.

4. Can I use the same template?

Yes, but modify it for each job.

5. What tone should I use?

Professional, confident, and concise.

6. Should I include salary expectations?

Only if requested by the employer.

7. Is it okay to send a cover letter by email?

Yes, but ensure proper formatting.

8. Can professionals help me write a cover letter?

Yes, our specialists can create a tailored cover letter for you. Just register on our website to get started.